Luxury Serviced Accommodation in Cheltenham
Stand out PR for stand out accommodation
Jason & Philip Serviced Accommodation is a small business based in Cheltenham who managed serviced accommodation, renting out properties for holiday stays, business trips and group getaways. They not only organise and manage the rentals, they do all of the marketing and customer support. So whether you are looking for somewhere to stay in the area or have a property you want to rent out as a holiday let, Jason & Philip want to be the go-to business in Cheltenham.
The Brief
Jason & Philip Serviced Accommodation is a small business based in Cheltenham who manage serviced accommodation, renting out properties for holiday stays, business trips and group getaways. They not only organise and manage the rentals, they do all of the marketing and customer support. So whether you are looking for somewhere to stay in the area or have a property you want to rent out as a holiday let, Jason & Philip want to be the go-to business in Cheltenham.
The Approach
Elevating Jason & Philip’s profile through bold, consistent PR and storytelling.
Our PR and communications strategy will position Jason & Philip as a leading name in luxury serviced accommodation within Cheltenham, Gloucester and the Cotswolds. By combining consistent storytelling, targeted media outreach, strong digital content, and strategic partnerships, we will grow awareness, attract high-quality guests, and strengthen trust with property owners. All activity focuses on building a recognisable, design-led brand that stands out in a competitive staycation and short-stay market.
Brand Visibility & Storytelling
By showcasing Jason & Philip’s unique design-led approach, guest experience, and local expertise through regular media pitching, hero stories, influencer collaborations, and consistent brand messaging, we can ensure the brand is seen as a trusted, premium accommodation provider for luxury travellers.
Content & Digital Presence
High-quality visuals, blogs, social media content, and SEO-driven storytelling will highlight both the properties and the Cheltenham/Cotswolds lifestyle. This content creates ongoing engagement, improves search visibility, and drives consistent traffic to the website, resulting in more direct bookings.
Partnerships, Community & Reputation Building
We will strengthen connections with Visit Cheltenham, event organisers, local businesses, and regional lifestyle media. These partnerships, combined with strong guest communications and review generation, build long-term credibility, enhance the guest experience, and position Jason & Philip as embedded, respected members of the local hospitality community.
Examples
The following examples give an overview of the type of materials used to support ongoing communications and marketing activity. They illustrate the tone, structure and approach that will help build visibility and consistency across all channels.
PR
plan
By working with Jason & Philip to understand their objectives, their core audiences and their current visibility, we developed a plan that was consistent and targeted.
Targeted media
By researching key media outlets and influencers and building on existing contacts, we have built an extensive but focussed media list of engaged journalists to help gain PR coverage.
PR content calendar
Developing the PR content calendar was crucial for ensuring messaging across all channels worked together to increase reach and engagement. Working with J&P's social media team, we can ensure messages are amplified.
Press
release
This particular press release was issued to promote J&P's success in obtaining an Air BnB Luxe listing. This was issued to our targeted media list and has resulted in local coverage.
Results
23 Media outlets reached
10 outlets directly engaged
Coverage in local publications
within the first week of release
